But First, Let Me Take a Selfie?

Social Media is for More than Just Posting Your Latest Selfie

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Who would’ve thought in 2016, people would be able to list social media knowledge as a skill on their resume? Who would’ve thought you could actually get a job because of it? I bet many people didn’t see that coming but that is the reality of today. If you want to post cool pictures, get in touch with former friends, and see what all the hot new restaurants are, social media is the place to be. However, social media is also the place to be if you want to see what else the ASPCA may be doing to help animals in need or what’s the latest in the presidential election. Social media has come a long way and there’s so many ways to utilize it to your benefit besides showing off your newest outfit or your Kylie Jenner lip kit. Here are a few of the reasons why social media can be a big benefit to you.

1. Everyone’s on it! That includes your possible future employer and all the organizations you may want to work for in the future. Many companies/organizations these days have some form of a social media presence, whether it be on Facebook, Instagram, Twitter, Snapchat, etc. They do so to form a closer bond with their customers. In addition, they want consumers and the general public to see what they have been up to.

Therefore, you as an interested job applicant, can also stay up-to-date with all they are doing. What new technologies have they started using? Who have they partnered with? Has their mission statement changed? Where do they stand on certain political issues and does it match your stance? Have they opened a new office in another state? What demographic of consumers generally tend to follow them/do they appeal to? All these questions can be answered by a simple click of the “Follow” button! Not to mention, if and when you get to have an interview with whatever your dream company is, you’ll know all there is to know about them which is an absolute plus!


2. Social Media knowledge is a plus in today’s work force.
Did you happen to notice how many “Social Media Strategist” positions are available on Indeed, Glassdoor, and every other job search sites? If you haven’t, let me tell you, there are a lot or at least some position related that requires social media experience. I know taking selfies and documenting your last spring break trip doesn’t seem like such a skill but mastering how to use what is available to you on social media to create content that generates followers, is a skill!

As I mentioned previously, many companies are striving to get that much closer to their consumers. Knowing how social media works makes you of good use to organizations. For example, knowing what people want to see and how to communicate with them results in a following of users for that organization. A following is exactly what organizations are looking for. In addition, social media isn’t something that everyone understands, especially if you’re not a millenial. You could be an asset to a company looking to bring that aspect to their team.

3. Advertise your professional talents. How many of you want a career in writing? Or maybe a career in photography? Artistic talents like those can be easily displayed on social media. I’ve seen so many friends and former classmates of mine, use social media to share their passion. I know what you’re probably thinking, “That’s what everyone does these days. Everyone is a photographer, a chef, or a blogger.” And while it’s true that the competition has gotten stiff in those fields but you know what everyone isn’t? Everyone isn’t you. Everyone doesn’t have the same talent you possess. Use that to your advantage! Social media is huge and filled with people looking for talent. Who’s to say that you aren’t the person that someone is looking for. You’ll never know if you are unless you show what you have to offer. It’s a great way to get exposure. Everyone knows someone that knows someone else that knows that other person that works at that firm that you dreamed of working at. After all, connections are a vital part of the work force isn’t?

4. Social Media: The new New York Times? Please do not think this point means we should drop all other news outlets because don’t! Reading the newspaper and watching the news from credible sources is still a must! However, more and more recently, today’s society seem to get the latest news from social media which I totally understand. Social media speaks millennial. Meaning, what we read on social media is displayed in a language that today’s society can understand and digest. Have you ever found yourself reading the newspaper and not fully understanding what you’re reading?

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Don’t worry, it has happened to all of us at some point. Sometimes newspapers use such jargon that it’s hard to take in the information.

On social media, we have the benefit of getting up-to-the-minute news stories that are short, compact with information, and easy to read. However, it’s like a double edged sword because with that comes one negative; not everything you read is accurate. Just like you would fact-check a candidate running for president, you should fact-check what you read on social media, unless it’s from a credible source you trust like CNN or The New York Times.

For the most part, that’s the only negative. Besides that, social media allows us to stay culturally aware with all that is going on in the world around us and there is a lot going on. There’s no other feeling like getting to be a part of the conversation and being a part of the conversation stems from educating yourself. We are fortunate enough to have the tools right at our fingertips to do, so let’s use it!

Hopefully, these few reasons have inspired you to look at social media in a different way and use it to your benefit. Enjoy all the selfie-taking you want! Please don’t stop taking selfies! Just don’t forget about all the different and creative ways you could use social media to your benefit!

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About the Author

Stacey Leatham is a New York native ready to take the Public Relations field by storm. A graduate of Benjamin N. Cardozo high school, Stacey always believed she would work in the medical field, until she attended LaGuardia Community College in 2009. After taking multiple science and mathematics courses, the Queens native felt she wasn’t able to showcase her vibrant and outgoing personality as much as she’d like. Shortly after, she decided to take a few communications courses and discovered that her passion involved writing and public speaking. The Nursing major would soon become a Communications major with a concentration in Public Relations. Now a Senior majoring in Corporate Communication at Baruch College, Stacey plans to use her experiences as a Communications and Marketing Assistant at LaGuardia Community College and a contributing student writer for PINC International to elevate her to the next level in her career. Her dream job? To work in the music industry as an artist or label Public Relations Specialist or as a Talent Manager.

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